Kitzie Spa designs

[vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_column_text]This project consisted of redesigning a rack card for the beautiful Kitzie Spa, commissioned by Laura Kitzmann.[/vc_column_text][vc_tta_pageable no_fill_content_area=”1″ active_section=”1″ pagination_style=”flat-round” pagination_color=”black” tab_position=”top” css_animation=”left-to-right”][vc_tta_section title=”Section 1″ tab_id=”1514120922005-4e6ccebd-a9be”][vc_single_image image=”568″ img_size=”large” alignment=”center” onclick=”link_image”][/vc_tta_section][vc_tta_section title=”Section 2″ tab_id=”1514120922005-7935b4b7-1ae3″][vc_single_image image=”570″ img_size=”large” alignment=”center” onclick=”link_image”][/vc_tta_section][vc_tta_section title=”Section 3″ tab_id=”1514122915575-38c129a2-886c”][vc_single_image image=”576″ img_size=”large” alignment=”center” onclick=”link_image”][/vc_tta_section][vc_tta_section title=”Section 4″ tab_id=”1514122925648-ffa4f3ac-0693″][vc_single_image image=”575″ img_size=”large” alignment=”center” onclick=”link_image”][/vc_tta_section][/vc_tta_pageable][/vc_column][vc_column width=”1/2″][vc_column_text]Kitzie Spa itself already has a beautiful website and physical interior, which made it easy to design a rack card to fit! The aesthetics of their online presence and the physical spa became the inspiration for the rack card motifs and layout.

As the project went off so smoothly, I was able to deliver a little editable and re-usable flower graphic and an extensive style guide for Laura to use for future projects.

Scroll down to have a glance at the Kitzie Spa mood board.

[/vc_column_text][vc_single_image image=”572″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Kitzie Spa mood board[/vc_column_text][vc_gallery type=”image_grid” images=”577,578,579″ img_size=”330×340″][/vc_column][/vc_row]

Abbi Miller Instagram assets

[vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”558″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text]Creating Instagram posts for Abbi was a particularly fun project, as I had the chance to put a combination of design and drawing skills to use, as well as offering up one of my own photos to be part of an image. Additionally, Abbi has been a coach, mentor and friend to me professionally and health-wise over the years, so it was a pleasure to work with her in a new capacity.

Abbi is very creative herself, so our working together tends to involve a bit of back-and-forth, where I try to get into her head as best as I can! Surety in what she wants and great taste with a side of quirkiness make her easy for a designer to work with.

You can find her health coaching, business coaching and yoga retreats here![/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”557″ img_size=”large” alignment=”center”][vc_column_text]One of my analogue photos was used here![/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”559″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”560″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_single_image image=”561″ img_size=”large” alignment=”center”][/vc_column][/vc_row]

Solo Rhythm

[vc_row][vc_column width=”1/2″][vc_single_image image=”550″ img_size=”large” alignment=”center”][vc_single_image image=”549″ img_size=”large” alignment=”center” style=”vc_box_outline”][/vc_column][vc_column width=”1/2″][vc_column_text]I was commissioned to help Laurel Card, the founder of the unique brand ‘Solo Rhythm – nutrition dance fitness’, with some basic brand elements.

Working with Laurel was fun and challenging: When we were introduced, she was at the start of her journey with her business and was working on a tight budget. She also had never really outsourced any of her branding previously and was looking for guidance in what her next steps should be.

Together, we took the colours and energy that she loves and that represents her athletic go-getter attitude and turned it into several assets that she will be able to use on her website once it is ready and is able to use on a variety of online platforms.

This project went through a lot of changes from start to finish and it was great to see Laurel grow more confident in herself and her brand the further we went along! At the same time, it has taught me a lot about the concerns of my clients, the excitement and uncertainty they face by trusting someone who is essentially a stranger, and how I can become their ultimate guide and support.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The brand name and logo initials are custom lettering that is supplemented by a minimal open source font.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_single_image image=”551″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”552″ img_size=”large” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Some of the Solo Rhythm Pinterest mood board[/vc_column_text][vc_gallery type=”image_grid” source=”external_link” external_img_size=”330×340″ custom_srcs=”#E-8_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”][/vc_column][/vc_row]

Secrets of Green

[vc_row full_width=”stretch_row” css=”.vc_custom_1506000365943{margin-top: 30px !important;}”][vc_column width=”1/2″ css=”.vc_custom_1501536469455{margin-right: 0px !important;margin-left: 0px !important;}”][vc_single_image image=”182″ img_size=”large”][/vc_column][vc_column width=”1/2″][vc_column_text]These stamps were designed to join the Secrets of Green website, which is a growing community and e-commerce platform promoting greenery and a green lifestyle in urban spaces. What is great about this project is that SOG already had strong branding when they approached me, which I combined with my aesthetic to deliver a beautiful product!

In their own words, Secrets of Green is a “community of nature-loving urbanists. With a regular blog brimming with new discoveries, tips and ideas, and a lifestyle store bringing you the best from makers and brands inspired by the natural world, we connect everyone who wants to bring more nature into their city home.“[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content”][vc_column width=”1/3″][vc_single_image image=”234″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”237″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_single_image image=”235″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Secrets of Green Pinterest mood boards[/vc_column_text][vc_gallery type=”image_grid” source=”external_link” external_img_size=”330×340″ custom_srcs=”#E-8_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”][/vc_column][/vc_row]

BOOST WOMEN

[vc_row full_width=”stretch_row” css=”.vc_custom_1506000139487{margin-top: 30px !important;}”][vc_column width=”1/2″][vc_single_image image=”169″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text]The branding for BOOST WOMEN, a group for women entrepreneurs, is a project in progress.

The logotype itself is kept deliberately simple and modern. The double-O gains an abstract form, pointing up, and is reminiscent of a rocket taking off. It symbolises the spirit of the group, whose members aim to support, inspire and lift each other up!

Retro-photography was chosen to go with the branding stylistically and because these photographs show women who have inspired BOOST members throughout their lives.

Expect to see updates to this page over time![/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_column_text]Have a look at my Pinterest mood-board below, featuring a couple images of our group and mainly design inspiration.[/vc_column_text][vc_gallery type=”image_grid” source=”external_link” external_img_size=”330×340″ custom_srcs=”#E-8_aHR0cHMlM0ElMkYlMkZpLnBpbmltZy5jb20lMkY1NjR4JTJGNDUlMkYzZiUyRjdiJTJGNDUzZjdiZTcxYmE4YWVkNmFkZjljZDk0NjNkM2E0ZjMuanBnJTJDaHR0cHMlM0ElMkYlMkZpLnBpbmltZy5jb20lMkY1NjR4JTJGNmMlMkZkZSUyRmJhJTJGNmNkZWJhYWZiOTc2N2FhMTk5MmFjYTFmY2QyZTY4MmQuanBnJTJDaHR0cHMlM0ElMkYlMkZzY29udGVudC1mcnQzLTIuY2RuaW5zdGFncmFtLmNvbSUyRnQ1MS4yODg1LTE1JTJGczY0MHg2NDAlMkZzaDAuMDglMkZlMzUlMkYxNjc5MDE3MF8xMjU2NzczNzA3NzczMTU0XzQ3OTM0ODk5OTk3OTIxNzcxNTJfbi5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkY5MiUyRmZiJTJGMDMlMkY5MmZiMDNhOWI3MTdmNGZmYTk0MTI1ZmIwYmYyNmRlMi5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkYxNSUyRmJkJTJGOTQlMkYxNWJkOTQwYjY4N2RkYTI4MDAzYjA5NzRiZTY2OWZkZC5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkZlMCUyRjQ4JTJGYTIlMkZlMDQ4YTIyNjgyOTFhYTliODczMTY5NTNkYzIyYzQwZi5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkY4OCUyRmI1JTJGODklMkY4OGI1ODkwYTQ1NzdiZTRjYTEzMzQxNDE0NGZiNzAwYS5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkZiYSUyRmM0JTJGNGUlMkZiYWM0NGVhMThlYjUxOTcxNWMxMzFjZWUyY2ExNDU1MS5qcGclMkNodHRwcyUzQSUyRiUyRmkucGluaW1nLmNvbSUyRjU2NHglMkZkMCUyRjFmJTJGMjklMkZkMDFmMjkwYzYyZDZlMGY5MjQ5YzBhZDRmMjJkNDhhYS5qcGclMkM=”][/vc_column][/vc_row]

Glitter Every Day

[vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”241″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1506002756602{margin-top: 0px !important;}”]

Founded by the lovely Nanette Labastida, Glitter Every Day is a brand that seeks to support cancer patients and cancer survivors, as well as their support groups, through holistic health and yoga.

The visuals for Glitter Every Day are bright and encouraging to help Nanette create a space with an uplifting atmosphere that feels relaxed and helps her clients to re-energise.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Working with Nanette was a great experience! She is a very bright and confident person, which came through in our interactions as designer and client: Nanette was clear in what she needed from her designs and what they should be communicating. It was a joy to interpret her vision and to imagine how her brand might grow!

You can find Glitter Every Day on Facebook and in Austin![/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”131″ img_size=”medium” alignment=”center”][vc_column_text]

icon

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”126″ img_size=”medium” alignment=”center”][vc_column_text]

icon alternative

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/2″][vc_single_image image=”128″ img_size=”medium” alignment=”center”][vc_column_text]

swatches

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”124″ img_size=”medium” alignment=”center”][vc_column_text]

The font used for this project is an open source font called Lemon Tuesday – this link will take you to a site that hosts copyright file, as well as the font itself.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”136″ img_size=”large” alignment=”center”][vc_column_text]

full logo

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator][vc_column_text]

mood board (see the full board on my Pinterest)

[/vc_column_text][vc_gallery type=”image_grid” source=”external_link” external_img_size=”340×330″ custom_srcs=”#E-8_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”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]