The branding for BOOST WOMEN, a group for women entrepreneurs, is a project in progress.

The logotype itself is kept deliberately simple and modern. The double-O gains an abstract form, pointing up, and is reminiscent of a rocket taking off. It symbolises the spirit of the group, whose members aim to support, inspire and lift each other up!

Retro-photography was chosen to go with the branding stylistically and because these photographs show women who have inspired BOOST members throughout their lives.

Expect to see updates to this page over time!

Have a look at my Pinterest mood-board below, featuring a couple images of our group and mainly design inspiration.